Social media
Running and growing Facebook, Instagram and TikTok — planning, ideas, posts, Reels, TikTok videos and the presence as a whole.
Digital marketingSocial mediaContentAds
I help your business look good, reach the right people and grow online.
Digital marketing, social media and online advertising — from the idea and the content all the way to the ads and the bigger picture of your online presence.
- Followers built for a client
- 3.3K followers built for a client
- Comments on a single giveaway
- 1.3K comments on one giveaway
- Posts and Reels published
- 278+ posts and Reels published
Betina
Digital marketing & social media
Digital marketing & social media
About
Hi, I'm Betina.
I help businesses build a strong, recognisable online presence and turn social media from “one more task” into a real tool for growth.
I work in digital marketing, social media and online advertising — from the idea and the content all the way to the ads and the overall development of your online presence.
“Let's make sure people don't just see you online — they remember you.”
Services
What I can do for your business
From running your profiles to the ads and the campaigns — everything that keeps your online presence alive and working.
Meta Ads
Building, running and optimising Facebook and Instagram ads with a focus on real results, not just impressions.
Video content
Filming and editing short-form video for social media — Reels, TikTok and ad creative, made for the vertical screen.
Marketing & campaigns
Building marketing strategy, ad campaigns, promotions, giveaways and seasonal activations. Merch, branded materials and visual identity, including a hand in developing new products.
Content
Copy, visual concepts, scripts and ideas for posts and video — matched to the brand's tone and to what your audience actually reads.
Campaigns & events
Organising and promoting giveaways, campaigns, events, product launches and special activations — from the idea to reporting the result.
I look at a business as a whole — how it looks online, what it shows, who it speaks to and how it turns attention into actual customers.
I don't believe every business needs the same strategy. That's why my approach is practical and shaped around the specific business, its goals and the people it wants to reach.
Process
How I work
Five steps that turn a conversation into content, advertising and results.
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We get to know each other
I learn how your business works, what your goals are and what you actually need.
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We set a direction
We build a strategy for content, advertising and growth.
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We create the content
Ideas, photos, video, copy and visual content.
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We publish and advertise
The content reaches the right audience.
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We analyse and improve
We look at what works and what we can do better.
Portfolio
Real projects, real numbers
Content, ads and campaigns that were published, watched and commented on.
Client project
Toromanovi Carp Tackle — carp fishing shop
Full Facebook and Instagram management for a specialist carp fishing shop — the exclusive importer of KATRAN and PVA HYDROSPOL and the creator of T-BAITS. Content, product launches, Reels, seasonal campaigns and Meta Ads.
3.3K
page followers
1.3K
comments on one giveaway
428
reactions on the same post
278+
posts and Reels
Pricing
Individual, not off the shelf
Every business has different needs. That's why I work with individual solutions based on the volume of work, your goals and the services you actually need — no packages where you pay for things you'll never use.
Volume of workHow many channels we run, how many posts and videos per month.
Your goalsRecognition, engagement, enquiries or sales.
The services you needContent only, ads only, or the full presence.
On-site shootingWhether we need photo and video on location or work with existing material.
Frequently asked questions
Good to know
What kind of businesses do you work with?
Mostly small and medium businesses — local shops, service providers, online retailers and brands that want a strong social media presence. The approach is always the same: understand the business first, then build the content and advertising around it.
How much does social media management cost?
Every business has different needs, so I work with individual solutions. The price depends on the volume of work, your goals and the services you actually need — how many posts, how much video, and whether I also run the ad budget. Get in touch and you'll receive a concrete proposal.
Do you only work with Facebook and Instagram?
Facebook and Instagram are the main channels, but I also work with TikTok. Beyond organic content I handle paid advertising through Meta Ads — creative, targeting, testing and optimisation.
Do I need ads if I already post regularly?
Organic content builds trust and recognition, but its reach is limited. Advertising speeds things up and puts you in front of a clearly defined audience. The best results come when the two work together — good content, amplified by ads.
How long before I see results?
Ad campaigns produce data quickly — within a few weeks you can usually tell what is working. Building an organic presence is slower and normally takes several months of consistent work. Results depend on your industry, budget and goals.
How do we start working together?
Email brandlabbybetina@gmail.com or call. You tell me about your business, I ask questions, and I tell you where I think it makes the most sense to start. Then you get a proposal with concrete steps and a price.
Contact
You have a business but don't know where to start with marketing? Let's talk.
Tell me about your business and I'll tell you where I think it makes the most sense to start.